King Of The Hill

Mission Statement:

Our mission is to revolutionize the snow sports experience by fostering camaraderie, friendly competition, and personal achievement through cutting-edge technology. We aim to enhance social connections and create unforgettable moments for every skier and snowboarder, regardless of skill level.

Overview

King of the Hill is the first step towards realizing this vision. Our app is designed to bring excitement and engagement to the snow sports community by combining advanced technology with a love for competition and fun. Initially, we are focusing on the snowsports industry, but our long-term vision is to expand into other sports and activities, solidifying our role in enhancing social and competitive experiences across various domains.

Key Features:

• Core Functionality:
  • - GPS tracking
  • - Performance metrics
  • - Offline functionality
• Unique Innovations:
  • - Virtual race element ("The King of the Hill" daily race)
  • - Custom leaderboards
  • - AI-powered features:
    • - Route planning
    • - Ride score algorithm
    • - Personalized notifications and performance updates
  • - Exclusive challenges
  • - Improved UX and UI for seamless navigation

Our application integrates the best features of popular competitors like Strava and Ski Tracks while addressing their limitations in user engagement, inclusivity, and monetization strategies.

Market Opportunity

The global snow sports market offers immense potential:

• - 400 million people visit mountain resorts annually.
• - 55 million skiers and snowboarders frequent these resorts, with 50% concentrated in the Alps.
• Our primary competitor, Ski Tracks, has captured 2.7 million users annually despite significant UX and UI shortcomings.

We believe King of the Hill has the scope to dominate the market within five years by focusing on inclusivity, engaging design, and innovative features.

Revenue Potential:

• - The global ski resort market is valued at £12.6 billion (2023).
• - Ski equipment and gear sales are worth £12.5 billion.
• - By capturing 5% of the skiers worldwide, we aim to achieve £13 million in annual revenue.
• - An analysis of the serviceable addressable market, looking at the current apps, indicates that there is a significant portion of the SAM which is not captured. With major competitors' estimated combined revenue being 86.22 million and global skier numbers estimated at 370 million in 2023, there is huge potential. Assuming the majority of skiers are unaware of, or disatisfied with, the current apps on the market; with average unit pricing alone, we would aim to use our competitive pricing strategy and additional revenue streams achieved through partnerships with resort staff, events companies, drinks companies, ski festivals, restaurants, universities etc. to exceed that of our individual competitors. 
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Monetisation Strategy

• - Tiered Pay-to-Play Model: Ride passes unlock premium features, challenges, and tokens.
• - Brand Partnerships: Offer discounts on ski gear, beverages, and vacation packages through affiliate collaborations.
• - Merchandising: Sell King of the Hill-branded apparel and equipment.
• - Event Sponsorship: Host and sponsor competitions to attract high-profile partners and increase visibility.
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Go-to-Market Strategy

1. Short-Term:
   • - Launch a targeted social media campaign on platforms like Instagram, TikTok, and YouTube.
   • Partner with university, corporate, and military ski trips to secure initial user adoption. Beta testing is scheduled for the University of Bristol ski trip (April 2025).
   • - Build relationships with local businesses and resorts in our initial target location to establish a strong local presence.
   • - Build relationships with local workers on commission only model.
2. Medium-Term:
   • - Expand to additional resorts in Europe and North America, leveraging regional influencers and professional athletes.
   • - Introduce gamification elements and seasonal competitions to sustain user engagement.
3. Long-Term:
   • - Scale internationally to key skiing destinations such as Japan, tailoring content and features for regional markets.
   • - Expand into other outdoor sports and activities, creating a unified platform for competitive and social experiences.
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The Team

Reuben Gray (CEO / Co-Founder):

Reuben’s entrepreneurial background includes founding a music agency that produced a #1 album in 43 countries and managing high-ticket sales deals for high-net-worth clients. His season in Les Arcs sparked the idea for King of the Hill, blending his love for snow sports with his business acumen.

Matt Brinkley (CEO / Co-Founder):

Matt’s expertise in digital innovation and user-centered design stems from his experience at Publicis Groupe, where he worked across PR, advertising, and medical strategy. His ability to translate insights into actionable solutions ensures the app’s features meet user needs effectively.

Together, Reuben and Matt bring a unique combination of technical expertise, creative thinking, and a shared passion for innovation in sports technology.

Why King of the Hill?

• Emotional Connection: Rooted in personal stories and a love for adventure, our brand resonates with users on a deeper level.
• Unmatched Features: By integrating AI-driven personalization and gamified competition, we’ve created a platform that stands out in the market.
• Scalability: With a roadmap for expansion across sports and global markets, King of the Hill has limitless growth potential.