Unyte AI is an intelligent multi-channel advertising management tool.
Identifying the ideal marketing mix and budget distribution for all ad campaigns across all online platforms is tough – it requires complex, real-time calculations.
Unyte AI determines the ideal budget allocation to drive results for any business, based on real-time performance data.
The technological backbone of Unyte AI combines principles of marketing mix modelling, multi-channel marketing, and campaign optimisation on ad platforms. This helps advertisers streamline and enhance digital advertising efforts across various platforms. By leveraging advanced artificial intelligence, Unyte AI takes the result of dynamic marketing mix modeling, and enables businesses to manage campaign budgets, bid strategies, and targeting from a single interface - either they can review suggestions and implement them manually or automatically.
This is significantly different from the current situation for most businesses, where advertisers review marketing mixes once or twice a year, often retrospectively, and then only advertisers with data analysts at their disposal can crunch data, model outcomes and decide on the best channel mix to invest their budgets.
One of Unyte AI's standout features is its ability to unify marketing budgets for smarter management. The platform analyzes real-time performance data to determine optimal budget allocations, ensuring that resources are distributed effectively to drive desired business outcomes. This approach alleviates the complexity of manual calculations and allows for more efficient budget management across multiple advertising channels. This is also done real-time, which empowers brands to react immediately to changing market conditions.
Additionally, Unyte AI facilitates seamless campaign management by consolidating control over various platforms. Advertisers can implement advanced bid strategies to identify top-performing campaigns and targets, maximizing return on ad spend (ROAS) or achieving specific cost per acquisition (CPA) goals. The platform's real-time creative intelligence enables insights to be easily shared and applied across different platforms, promoting cohesive and effective marketing strategies.
Currently, Unyte AI is in the build phase. We collaborated with a select group of clients to validate the product premise and refine the features and performance. We now plans to expand by making the product customer-ready and accepting applications for beta testers, inviting advertisers from brand and agency side to experience true omnichannel efficiency.
In summary, Unyte AI aims to revolutionise digital marketing by providing an AI-driven solution that simplifies multi-channel campaign management, optimises budget allocation, and enhances overall advertising effectiveness.